As soon as I heard of the corona virus I knew it would greatly impact my business. All I knew is I had no time to sit back, I can't treat it as a holiday, time to dwell, my business was like a life of its own. I needed a plan and one quick. I've invested so much into what I love and believe in, my business needed to survive and needed to come out stronger!
So, I watched a trend on social media amongst all the crap homework videos people were putting up. Everyone must have thought the same as me, jesus not another Joe wicks wanna be with his amazing tea towel invention for multiple exercises. The trend was firstly panic, then food paranoia, mental health , peoples stability and job, then lock down! I thought to myself, how can I potentially tick all these boxes to help as many people out as possible whilst still bringing in an income.
I wanted to bring people daily structure again, especially for those who can't work and are in self isolation. People needed some goal, they needed something to keep them positive and keep them focused for at least the next 30 days. This is when I came up with my eBook for the 30 day fitness challenge. I did my research and bought some ebooks from other's in the fitness industry. I was always met with great disappointment, I kept saying to myself I paid £40 for this? How do I do these exercises? Do I have to Google everything on this thing?
I knew instantly how to massively improve what others were trying to do. So I made my challenges harder, yes you heard me right, harder but I explained the concepts of all the training methods. I incorporated a link to visually demonstrate all of the exercises and I even wrote about absolutely everything you'd need to know about fitness in general! Muscle gain, maintain, loosing weight etc etc.
So in short I wrote a super challenging but highly beneficial programme to not only compliment strength and conditioning but also functional mobility and progressive overload. I connected a tech guy to help with polishing off my layout and a guy in media (Adam Southwell) to handle the video content I recorded.
I was also 7-8 weeks out from a bodybuilding competition when I received the news on the COVID-19, devastated is putting it mildly. I had plans to have this year as my last for competitions for at least 3-5 years. You really have to put your heart and soul into bodybuilding, especially from at least 12 weeks out from a show. I was coming in the best shape I've been in this far out from a show before, I scanned daily looking for possible shows during or post lock down. Then, I came across CORONA CLASSIC! An interesting show come up by Khris from 'pumped media'. I have had footage taken by Kris before at a show last year and I was very impressed. His idea was simply to have each athlete individually turn up, take footage as if they were on stage, then edit each video of each competitor within their class and stitch them together. So each competitor would appear to be standing side by side with one another! Truly groundbreaking stuff, history in the making and possibly once in a life time opportunity. I told Kris it's an incredible idea and possibly a new direction for bodybuilding.
So in short again, I wrote an ebook and continue to be on prep for a virtual bodybuilding competition. I had my birthday yesterday so currently trying to counter weigh the cake that's gone in by being as active as possible.
I believe if you don't have a plan you can't have structure and without structure you simply cannot succeed. My current structure is promoting my eBook and continuing my prep for the very first virtual bodybuilding
